3	Packet of information exclusively for: Bill J & Future Mrs. Keith and no other.			copyright	02/26/04	do not reproduce w/o permission.
Pre-Marketing: - Setting a Price/ Timing :
Various considerations.
When setting a price we bring information to you so that you can make and informed decision.
Appraisals, frankly, tend to vary widely from reality. Therefore we see them as one of many tools.
Other sources of value information:
- Access to the data on the Flint MLS (multiple listing service) system and/or the Realcomp II MLS
system covering Oakland, Livingston, Wayne, Macomb counties, as well as other areas. The Flint
system is used by approximately 1000 Realtors, the Realcomp II system is used by approximately 10,000
SE MI Realtors.
The MLS has info on current asking prices as well as historical information on sold prices and
marketing times. Useful ways to compare are location, square feet, age, amenities, & so forth.
Another source we use is your purchase price then add an appreciation ( estimate ) factor.
A third source that is useful is the assessor information of local area properties. With this, we
compare the assessors valuation of other recently sold property with your assessment - then calculate
a comparable selling price estimate.
- Setting "optimal" price.
SELLERS that price to high will eliminate lookers and effectively take the property off the market. When
price is eventually lowered, the property is then "stale" to many that were initially drawn. At the same
time, setting the price to low may cause thousands to be lost.
When setting a preferred sell price, its good to set a "must have" price. Your timetable comes into play here. Using
both items we can set a time frame for making very specific price adjustments from period to period. Example:
	Prefer:		680000		Jan	680000
	Must have:		600000		Feb	670000
	Will market for:		9 months		Mar	660000
					Apr	650000
	The following may be used to automatically				May	640000
	adjust price using 8 equal adjustments:				Jun	630000
					Jul	620000
					Aug	610000
					Sep	600000