6	Packet of information exclusively for: Bill J & Future Mrs. Keith and no other.			copyright	02/26/04	do not reproduce w/o permission.
Marketing: the Showings
Tips. " Look out - there here !"
YOU:
Property Readiness:
1. Shape up the lawn: Mowed, trimmed, edged, watered and fertilized, cared for flowers, no debris on the grounds.
2. Light !: Make sure lights function, open up rooms for maximum brightness.
3. Showcase areas: Kitchens, baths and entries should be spotlessly clean and well coordinated.
4. Freshen Up: Walls, woodwork and any areas that may be dirty or faded...make the small investment-wash or paint.
5. Clean Store areas: Basements, attics, garage areas should be emptied of unneeded items and arraigned neatly.
6. Closet areas: These areas seem larger when arraigned orderly...max. of 60% of hang-up and shelf space used.
7. Mechanicals: Don't be caught with drippy this and won't shut off that. Now is the time to make it work.
8. Non mechanicals: Do doors squeak or drawers stick? Fix the faulty handles and latches for maximum functionality.
9. Shine all over: Clear glass and neat clean areas are a must. Unfurnished or dusty cluttered areas depress buyers.
Appearance at showings:
10. Lights at Night. Well lit entries and interiors give warmth to the property. Leave lighted any areas that are not
brightly sunlit.Have shades/drapes open.
11. Most attention will be paid to Kitchen and bathrooms regarding cleanliness and appearance. These should bright
and arraigned.
Safety:
11. If you value it lock it up. Small valuable items should not be openly and easily accessible.
Owners at premises:
12. It is recommended that owners allow buyers to feel at home - as if THEY lived there. This is usually accomplished
when there is no direct or indirect pressure on those viewing the home to hurry away. If you choose to be present
when the property is shown, it is suggested that you allow buyers maximum freedom to take there time and it is highly
suggested that you have them direct all questions through the showing office. Discussions with the buyers exposes
you to possible inadvertent misrepresentations, silent fraud, illegal discrimination statements with regards to state
and federal Fair Housing statutes. If questions are asked, it is suggested that you limit your answers to statement
of fact that you can support with documentation....e.g.: "house was built in 1995, utility bills are available to view,
lake use guidelines are in this pamphlet", etc.
US:
Agents will be attempting to allow prospective buyers freedom to "feel" what owning your property would actually
be like. You will want to help us allow the buyers to have:
	AMPLE TIME - to feel unrushed and become comfortable in your property
	FREEDOM TO ROAM ABOUT - so that they can make an offer - knowing they have
	seen what they need to
	QUIET ATMOSPHERE - to think about all the considerations necessary to make a decision
Notes about our marketing materials:
MLS / REALTOR.COM - there is a short time delay before the Flint and SE MI MLS entries carry to the Realtor.com base.
PRINT - we run a rotation of ads in area papers & homes books, this prevents over ad exposures from growing "stale".
MAIL - color postcards and color brochures are mailed to our existing client base and the local area
INFO BOX - if the property has unique features that might not be evident from the road, we highlight them with a road
side info box. Features highlighted might include: great view from the back of the home, acreage, new kitchen, etc.